Web Design Steps - Begin with Web Planning 

• Client Background Input and Web Marketing Consulting
• Review category competition web sites and coding
• Determine Web Site Needs
  1. Domain Name Registration, Web Hosting, Email requirements
  2. Informational web site, E-Commerce or On-Line Ordering
  3. Special considerations Web Design, Re-design, SEO coding
  4. Custom Form Development for data entry
  5. Database interface : static pages versus dynamic content
• Client Marketing Objectives
  1. Gauging short, mid and long-term objectives
  2. Define various product target audiences
  3. Review Current Online and Offline efforts and media mix
  4. Gather branding and marketing materials (logos, advertising, graphics)

• If currently online: Statistics tracking – develop baseline
• Keyword and phrase analysis in multiple product categories
• SEO Research: Search Engine Potential vs. Competition
• Rank report – based on current ranking by Google
• Analyze top ranking “key word rich” sites in target categories

• Develop site architecture : web site outline of pages, navigation, structure
• Concept design : look- feel, style imagery, format
  1. Clean lines, crisp look tailored to client’s industry
  2. User-friendly navigation
  3. Tight coding behind the scenes
• Built hand-in-hand with search engine optimization "best practice"
• Provide Information Platform for prospects : weave-in SEO content*
• Graphic enhancement & compression for fastest opening time
• If appropriate:
  1. Site map to aid navigation and insure search engine inclusion
  2. Search capabilities
  3. Interface to secure user login
  4. Determine ecommerce needs and set-up shopping cart

• Create Header & Meta Tags: Title, Description, Key Words
• Addition of key word copy in body text: Phrase, Size, #, Placement*
  (Client to supply text in Word format; TMM to provide copy editing)
• Set up Stats Tracking. if not in place
• Hand submit to major search engines; auto submit remainder
• Testing : test optimization on Yahoo, MSN and Google results; modify; re-test based on Stats Analysis (Select Category for Testing based on web potential)
• Submission to DMOZ Open Directory Project, core category directory
• Cross-links from high page rank sites we control for fast search engine indexing

• On-going optimization and search engine submission
• Recommendations on web marketing elements such as PPC, Referral links for Page Rank link popularity, new opportunities

Based on category competitive environment

• Pay-Per-Click PPC campaign management or testing
• Paid inclusion on select search engines
• Directory listing in category specific directories
• Build Link Popularity to increase page ranking and targeted traffic