Like most business owners with a website, I am exploring the world of Social Media to determine where to put my best efforts. If you’ve been chasing the latest internet social media trends you are probably by now dizzy from information overload.
You just can’t do it all … and do it all well!
In my mind that means you have to experiment and use Stats Tracking to measure results. You’ll also want to measure other responses to make your decisions: Are sales up or down? Are phone calls to your business on the rise or non-existent? You can tell by the questions your customers ask what they have read on the internet that led to a phone call, email or walk-in. If you can’t, then ASK.
Let’s say you have started a Blog which is tied to your website. Great first step! Now, you can re-purpose a blog post to turn it into multiple products. If you don’t have a Blog, consider Re-Purposing an article or website copy. Why? It will help to tie all your efforts together thru cross-links, save lots of time AND boost your website traffic. How? Re-purposing : Begin with a Post on your Blog; then ADD "a twist here; a tweak there and you’ve got several new projects completed." Let’s take a glimpse at just some of your options:
On my last post I shared a number of options on How to Re-Purpose a Blog Post. A single Blog Post is now turning into multiple products through re-purposing. Let’s take a look at how specific Social Media vehicles come in to the mix: