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Social Media Basics: Marketing Synergy

Published on March 13, 2012 By Linda Yarbrough

Social Media Basics for Small Business:
Create Marketing Synergy

After 30 years in Advertising, Marketing and Media Buying, one of my favorite marketing terms has always been synergy: the working together of two things to produce an effect greater than the sum of their individual effects. It doesn’t get much better than this. The internet super-charges Marketing Synergy for a small business like no other medium.

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