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Buying Local Media Air-Time Yourself?

Published on March 13, 2012 By Linda Yarbrough


The Media Mix
had a call this morning from a gentleman name DJ. He’s located in a small town in Alabama. He was on our website www.themediamix.com and wanted to talk with me. He said he might want to buy air time on NBC and could I tell him 5 – 10 steps about how to go about buying TV media himself.

I told him that for local media, he could call a station or cable network directly and ask for the Sales Department. They would assign an Account Executive who would be glad to come out and get him set up with media time.

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