How to avoid the dreaded “Unsubscribe” Request
It’s clean out email trash day around here again … and I’ve got to shout out (or at) email marketers!
1. The quickest way to a Trash Bin is to oversend emails. Seriously, stop email overkill. I have found myself on the opt-in list of many Internet Marketers who are sending up to 8 emails a day … every day!
Oh my. Do they really think we can’t go a few hours without hearing their latest offer or words of wisdom? Or we’ll forget them if not hounded by email? If your writing isn’t more memorable than that – give it up!
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The Media Mix had a call this morning from a gentleman name DJ. He’s located in a small town in Alabama. He was on our website www.themediamix.com and wanted to talk with me. He said he might want to buy air time on NBC and could I tell him 5 – 10 steps about how to go about buying TV media himself.
I told him that for local media, he could call a station or cable network directly and ask for the Sales Department. They would assign an Account Executive who would be glad to come out and get him set up with media time. Read more...
I just read a blog post on how to improve Google Results & Rankings.
I have to say that I could not have said this better than the blogger … so I’m sharing their link. It’s a great read.
The blog article includes:
- Enhancing Your Search Listing
- Improving Your Organic Click-Through-Rate
- Double Indented Results (or more)
- Getting Link Listing of related Sitelinks
And that’s just Part I. The writing is clear and consise – a virtual How-To Guide with lots of great examples and screen shots.
By: Linda Yarbrough, The Media Mix
Media Marketing Strategy Blog: Yarbys Corner Read more...
Tie DR TV to Direct Response Website
Want to venture into DRTV? Your Direct Response Website should be the first step!
DR TV, Direct Response Television, is one of the most effective types of media buying. A DR TV infomercial media buy is less expensive and can produce better results than a traditional media buy. But before you begin, make sure your direct response website is ready for it is a powerful tool to tie-in with your DRTV marketing campaign. Include your website address to drive targeted traffic to your offer. Read more...