Social Media Basics for Small Business:
Create Marketing Synergy
After 30 years in Advertising, Marketing and Media Buying, one of my favorite marketing terms has always been synergy: the working together of two things to produce an effect greater than the sum of their individual effects. It doesn’t get much better than this. The internet super-charges Marketing Synergy for a small business like no other medium.
How to Create Marketing Synergy?
The impact of cross-linking all of your media efforts goes into overdrive on the web. It expands your reach to a larger audience and increases the frequency of exposure. Music to a media persons ears … and a small business client’s cash register.
If you don’t know the power of social media and the opportunities it is providing, you either haven’t given it a true test … or your internet marketing campaign is too scattered. Try these "how-to" social media basics if you operate a Small Business and are new to, or struggling with, Social Media: Pick 3 or 4 vehicles: say Blogging (posting and commenting on compatible topics), Facebook, Twitter and/or LinkedIn and getting active in top Category Forums.
- Really get to know the internet leaders in your niche and let them get to know you. Be helpful; ask good questions and make relevant comments. You will become known as a person who is well-informed. And people will turn to you for your expertise. Be sure to provide links to your various projects.
- You’ll notice brands you want to check out too. The leaders in an industry begin to stand out. You’ll find yourself thinking: "Hey, these guys know their stuff." Check out their blog and become engaged if it’s strong – begin interacting by commenting. Remember, in social media you are building relationships. Let your personality shine through. As you choose some Blogs to follow you’ll notice other good comments and want to do the same by following their links. In fact, I think this is the best way to choose who to follow on Twitter.
- Then track the activity to your website and blog. Analyze results with a Stats Analysis Package or Google Analytics. Really dig in and understand the patterns that develop. Where is your web traffic coming from? Is it growing?
Sow seeds and you will reap benefits … a timeless formula.
It may not come about as you expected, but it will come.
The Core of Cross-Linking
Be sure that your main website is linked from and to all your activities on the Internet. Cross-linking is the key to create marketing synergy. As I’m writing this, I just heard a song on the radio called "All Roads Lead to You" … great timing because that’s exactly your goal on the internet. Dominate your category. Give this practice several months to gel. Then tweak your plan or add another vehicle to the mix.
Create marketing synergy in your marketing plan where each element complements each other. The total affect achieved is greater than the sum of the individual affects. Create marketing synergy to stretch your budget, create greater power and energize your overall marketing efforts.
P. S. Don’t slack on your Search Engine Ranking efforts: If your SEO is not getting top rankings in the search engines for your keywords, take a step back and shore that up first. You need solid organic traffic in place. When folks start checking your firm out be sure they can find your website or blog easily.
Do you have any questions or favorite methods to Create Marketing Synergy?
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