By: Linda Yarbrough, TownHub.com
Building a research-based foundation for your web efforts starts by exploring your: marketing goals, offline marketing materials and your online efforts, stats history, and industry competitive environment on the internet.
You must understand your target audience and the information they are looking for on the web … and position yourself to be there. Determine market segment size and specific keyword phrases your target prospect enters into search engine queries.
Sort, sift, analyze & lay the plan together until all the pieces fit:
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