By:  Linda Yarbrough, TownHub.com

Building a research-based foundation for your web efforts starts by exploring your: marketing goals, offline marketing materials and your online efforts, stats history, and industry competitive environment on the internet.

You must understand your target audience and the information they are looking for on the web … and position yourself to be there.  Determine market segment size and specific keyword phrases your target prospect enters into search engine queries.

Sort, sift, analyze & lay the plan together until all the pieces fit:

• Web site and traffic statistics analysis
• Top keyword / key phrase analysis
• Craft body content for targeted hits
• Meta Tag review and/or creation
• Layout, graphic and coding effects
• Local, regional, or national ranking
• Search engine placement
• Directory research and link building
• Category specific directory inclusion
• Website advertising and promotion strategy

Which of these steps do you struggle the most with?

By: Linda Yarbrough, TownHub.com Web Services - Solving your Media Marketing Puzzle is In The Mix – The Media Mix!

All Blog Posts and Articles may be reprinted with full author By-Line.
 

• Tweet

Republished by Blog Post Promoter

Tags: web planning steps

You can follow any responses to this entry: Subscribe to our FeedBurner RSS Feed. Trackback from your own site or leave a response.

Want automatic updates? Get Email Updates sent directly to your inbox!

Posted in Internet Marketing by Linda Yarbrough No Comments Yet