Feb 12
22
Marketing Message Ready for Prime Time?
Is YOUR Marketing Message Ready for Search Engine Traffic … Really?
"Can you help me raise the awareness of my business?" I hear this all the time from client prospects who need to be found (or found more often) through high search engine rankings. Search Engine Ranking SEO can certainly help make your product or business shine!
I recommend you have your ducks in a row before being found by targeted traffic via Search Engines. When The Media Mix works with a business on their Web Design, 
Copywriting or SEO, our goal is to help make them Shine .. Targeted traffic begins appearing fast! Really fast. You need to be ready. But SEO is just one piece of a complex puzzle. There is much more to the marketing mix. I can hear some readers thinking "Are you really saying this Linda? The one who touts "Before you can tell your story; people have to FIND your story!"
Yep. I stand by that. I’m just cautioning you to have a story you want to tell before this process begins. Be sure to have a clear marketing message with keyword phrases worked into the copy on your website. People want information .. and they want it NOW. They rely on Search Engines (Go Google) to find the information they are searching for .. and for your targeted audience, YOU want to supply that information.
Let’s take a closer look at the buying process: The broader the term searched the farther away from buying research shows. People are seeking information initially. The more targeted the search becomes, the closer prospects are to making a buying decision. But … before a customer buys there are many marketing factors to work out requiring a lot of communication! User- friendly Web Design and on-target copy can play a huge role. Your marketing message must be tight!
Cover the major bases with your marketing message: Prospects want to understand what you’re about, what benefits you offer and how credible and trustworthy you are .. Make sure you are conveying this important information. This is an area where Social Media can really shine in helping to build relationships and establish branding (both of which help to pre-sell your product or service firm).
Finally, before their hand goes for the wallet or the "Buy Now" button, they must decide that they want or need what you have to sell and that you are the best business to buy it from.
SEO tip: Pay close attention to your Website or Blog Description and Title. Tie them closely together and make sure that what you say they will find, in the blurb the search engines show, will be at the other end. You want folks thinking: "Yes, I found it." not "What the … ". Don’t waste people’s time sending them down the wrong path. You are there to solve a problem, meet a need, fulfill a want. Do that!
Conveying the right marketing message + highly targeted traffic = A Website that Shines .. and produces Results!
Are all your bases covered? We can help. Please share how you communicate with your prospects. Is Your Marketing Message Ready for Prime Time?
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