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SEO Strategy Series – SEO Basics

Announcing:
SEO Strategy Series – SEO Basics

 

seo-101-series-seoSEO Strategy Series-SEO BasicsSEO Strategy Series on SEO Basics is coming to The Media Mix. Want to learn how to best SEO a website or WordPress blog? We’ll share tips and step-by-step SEO Basics with internet marketers, bloggers and business owners.

Is an All-In-One SEO Plugin enough to get your website high in search engine rankings (and keep it there?)

Make no mistake about it, SEO is not always a Straight Line Process! Your Search Engine Ranking Position depends on the keyword phrases your target audience use to find information AND how good a job your competition is doing.


Seeking Help from SEO “Experts”? Be cautious!


1) Be careful how you use search engine ranking tips you hear or read.

  • We often read tips that will only spin your wheels and waste your time.
  • Some advice is flat wrong and can do more harm than good including getting your blog or web site banned from search engines.
  • Some strategies should only be implemented by a SEO professional.

2) Compare SEO “expert” results!

  • Specializing in multiple-key word phrase ranking, web marketing strategy and web design, The Media Mix is a one-stop source for everything web. Ask firms what their strengths are. What is their SEO background? Is your web designer out-sourcing SEO? Compare to find the best value!

Web Content is King – Still

Before you can tell your story,  folks have to find your story.”

Hi, yarby here.  Earlier this week I read an SEO blog that proclaimed “Content is King no more” and a few lines down “Content is the OLD King”.  Don’t buy it!

I thought this would be a good place to begin our SEO Saturday series.  Even today, could anything be more core to SEO than content?

The article went on to focus on their #1 priority for SEO – the importance of backlinks. And while they are indeed important to search engines, they will NOT replace good solid content. Search Engines deliver information people are searching for online. Always have; always will!


Kloutless Influential Topic on Klout.com?

 

Can Mark Eisner be Influential for topic Kloutless?

So, what’s your take on Klout scores?

On Facebook and Twitter recently Klout has been getting lots of discussion. Mark Eisner of Advanced Land & Water is a small business owner trying to use more Social Media techniques to strengthen his internet presence.  And a fine job he’s doing at it, I might say.  Go Mark!  But even with a high Klout score of 55, he remains Kloutless with no Influential topics at all.  What’s up with that?

Read the rest of Kloutless Influential Topic on Klout.com?

Republished by Blog Post Promoter


Google SEO – Tight IS Right

‘Farmer’ Algorithm Update: Ezine Articles slapped too?

Even Ezine Articles is vulnerable to Google tightening.  Are you?  Just after the major “corrections”, I posted my SEO View of Latest Google Update.  I’m addressing a reader’s comment because it warrants an update.

Nick commented: Ezine Articles was hit really bad by this update. I heard that their traffic went down massively.”

Yes, it is so true. Twice. The Panda Google Algorithm update hit many website URLs hard in February; then again in April 2011. 

Ezine Articles included. It is estimated that Ezine Articles lost 35% of their traffic.

It is this blogger’s understanding that they are fighting back by tightening up and making modifications to their parameters including:

Read the rest of Google SEO – Tight IS Right

Republished by Blog Post Promoter


Buying Local Media Air-Time Yourself?


The Media Mix
had a call this morning from a gentleman name DJ. He’s located in a small town in Alabama. He was on our website www.themediamix.com and wanted to talk with me. He said he might want to buy air time on NBC and could I tell him 5 – 10 steps about how to go about buying TV media himself.

I told him that for local media, he could call a station or cable network directly and ask for the Sales Department. They would assign an Account Executive who would be glad to come out and get him set up with media time.


Web Planning Steps

By:  Linda Yarbrough, TownHub.com

Building a research-based foundation for your web efforts starts by exploring your: marketing goals, offline marketing materials and your online efforts, stats history, and industry competitive environment on the internet.

You must understand your target audience and the information they are looking for on the web … and position yourself to be there.  Determine market segment size and specific keyword phrases your target prospect enters into search engine queries.

Sort, sift, analyze & lay the plan together until all the pieces fit:

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Posted in Internet Marketing by Linda Yarbrough. No Comments

Link Building Strategy – Get Real

I don’t like the concept of Link Credits,  Link Clubs or “Click a bunch of random links and a slew of random websites will link to yours”.  You can be certain the Search Engines don’t either.  Get real, folks.

I’m always surprised that the search engines haven’t YET penalized everyone swapping links mindlessly. In 2007 Google clamped down on Link Farms.  But of course, now in 2011 ”link farms” have been replaced with variations of the same.  They’re a bit slicker now.  And harder to detect. But still gimmicks whose sole intent is to boost link popularity for better rank in search engine results.  My advice is to avoid any bad practice or you will get burned.



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