Marketing Strategy ~ Media Promotion ~ SEO ~ Social Media ~ Web Design
  • Samples of Web Design and SEO from The Media Mix.

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Effective Web Design for Strategic Marketing

By:  Linda Yarbrough, The Media Mix

As you expand your business on the internet, you want to be an even stronger resource for your customers. We encourage you to take a close look at where you are today … and where you want to go.  Are you blending effective web design with strategic marketing?

It takes experience .. flexibility .. creativity .. and the latest tools to achieve a successful website.

Your goal should be a highly effective web site with clean lines, user-friendly navigation, and memorable elements. A site designed for optimum search engine indexing coupled with the latest search engine optimization techniques. A website that produces results!

Self-Hosted Crossover on WordPress Blog

Need The Easiest Way To Self-Host WordPress Blog?

I changed my Twitter Profile this morning to: Texas gal into Media Marketing Strategy & Coaching, Web Design SEO, Real Estate, Golf, Pottery & Heart Disease. Internet Marketer and wannabe Blogger.

Let’s talk about the wannabe Blogger description. When Yarby’s Corner began, I shared that I had started a Blog years ago and then took a 5 year hiatus. This time I am determined to stick with it and find my blogging voice. So far, I stand by that. But because I was testing the waters initially, I used a address instead of my primary business website, The Media Mix. After several months of blogging and much reading, it appears there are a “few” plug-ins I need that are not available in this platform.

Best Method to Switch to Self Hosted WordPress Blog?

Confused ... Which way to go?

Don’t get me wrong, I love But as a Business Blog I need to make a change. I help clients and readers with all forms of media : from traditional off-line media to new media and all aspects of on-line marketing. So my goal is to build a community that is interactive, engaging and fluid. I don’t want to talk “at” you but “with” you. Many of the folks reading my blog care A LOT about incoming-links, solid anchor text and showing their latest Blog Post when they Comment. I too appreciate those features on other Internet Marketing and Social Media Blogs.

It seems some of the Plug-Ins necessary to achieve my goal include:

Read the rest of Self-Hosted Crossover on WordPress Blog

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Posted in Blogging by Linda Yarbrough. 2 Comments

SEO View of Latest Google Update

All the talk in the past few days about the powerful “correction” Google has just made has brought me out of my temporary hibernation.

The latest change in the Google algorithm (Panda) is being called the Farmer update and it’s major.  Major as in it has a lot of folks in a tizzy.  It is said to have had major affects on 12% of search results and has plummeted many websites traffic visitor numbers in half.

Social Media and Your Business Website

Like most business owners with a website, I am exploring the world of Social Media to determine where to put my best efforts. If you’ve been chasing the latest internet social media trends you are probably by now dizzy from information overload.

You just can’t do it all … and do it all well!

In my mind that means you have to experiment and use Stats Tracking to measure results. You’ll also want to measure other responses to make your decisions: Are sales up or down? Are phone calls to your business on the rise or non-existent? You can tell by the questions your customers ask what they have read on the internet that led to a phone call, email or walk-in. If you can’t, then ASK.

Kloutless Influential Topic on


Can Mark Eisner be Influential for topic Kloutless?

So, what’s your take on Klout scores?

On Facebook and Twitter recently Klout has been getting lots of discussion. Mark Eisner of Advanced Land & Water is a small business owner trying to use more Social Media techniques to strengthen his internet presence.  And a fine job he’s doing at it, I might say.  Go Mark!  But even with a high Klout score of 55, he remains Kloutless with no Influential topics at all.  What’s up with that?

Read the rest of Kloutless Influential Topic on

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Improve Search Engine Ranking Position


High Search Engine Ranking = Generate Web Traffic!

Are you ready to learn why and how to Improve Search Engine Ranking Position SERP? You might still be wondering what exactly is SEO and how SERP can help your website.  Bottom Line:  Search Engine Optimization techniques are used to improve Search Engine Ranking Position. Why? Higher rank in search engine results equal more search engine traffic delivered to your website or blog. Keep your eye on the prize!

Improve Search Engine Ranking Position

Television Media Buying – TV Then; Now

Based on my vast experience as a Media Planner and Media Buyer, I was recently asked: "How has Television Media Buying changed during your long media career?"

First a bit about my background: My TV experience spans 30 years in all forms of Television Media Buying – from network broadcast, national cable, television syndication, local spot market TV and Cable to Direct Response Television DR TV and everything in between. 

Well, it’s a big subject but I’ll try to hit the high points of how changes in Media Buying for TV might affect the business owner.

There is no question that the Television market has been fragmented by the growth of strong Cable Networks, Television Syndication and the Internet.
In years gone by, most of the mass broadcast audience could be reached by the major television networks. That’s just not the case today.

Read the rest of Television Media Buying – TV Then; Now

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Twitter Promo Intro – Social Media Promotion


A Twitter Promo Intro goes way beyond Tweeting.  Social Media Promotion at it’s best!


How would you like a boost of Social Media Promotion?  Twitter Promo Intro posts have made their way to my blog, Media Marketing Strategy!


The Media Mix – Linda Yarbrough SEO has become known for Business Promo Intro posts on Twitter for businesses large and small.  This Social Media Promotion technique has been extremely well received.Twitter Promo Intro - Social Media Promotion


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