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All the talk in the past few days about the powerful “correction” Google has just made has brought me out of my temporary hibernation.
The latest change in the Google algorithm (Panda) is being called the Farmer update and it’s major. Major as in it has a lot of folks in a tizzy. It is said to have had major affects on 12% of search results and has plummeted many websites traffic visitor numbers in half.
I changed my Twitter Profile this morning to: Texas gal into Media Marketing Strategy & Coaching, Web Design SEO, Real Estate, Golf, Pottery & Heart Disease. Internet Marketer and wannabe Blogger.
Let’s talk about the wannabe Blogger description. When Yarby’s Corner began, I shared that I had started a Blog years ago and then took a 5 year hiatus. This time I am determined to stick with it and find my blogging voice. So far, I stand by that. But because I was testing the waters initially, I used a wordpress.com address instead of my primary business website, The Media Mix. After several months of blogging and much reading, it appears there are a “few” plug-ins I need that are not available in this platform.
Don’t get me wrong, I love WordPress.com. But as a Business Blog I need to make a change. I help clients and readers with all forms of media : from traditional off-line media to new media and all aspects of on-line marketing. So my goal is to build a community that is interactive, engaging and fluid. I don’t want to talk “at” you but “with” you. Many of the folks reading my blog care A LOT about incoming-links, solid anchor text and showing their latest Blog Post when they Comment. I too appreciate those features on other Internet Marketing and Social Media Blogs.
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SEO is all about making your website be all it can be by optimizing it (to make as effective as possible) for Search Engines. There are many SEO tools you can use but remember it’s an ever-changing process. Web research, analysis and reliable free tips will improve your website ranking in search engine results. You can also use Blog Comments to improve your WordPress SEO.
SEO Strategy Series on SEO Basics is coming to The Media Mix. Want to learn how to best SEO a website or WordPress blog? We’ll share tips and step-by-step SEO Basics with internet marketers, bloggers and business owners.
Is an All-In-One SEO Plugin enough to get your website high in search engine rankings (and keep it there?)
Make no mistake about it, SEO is not always a Straight Line Process! Your Search Engine Ranking Position depends on the keyword phrases your target audience use to find information AND how good a job your competition is doing.
By: Linda Yarbrough, TownHub.com
Building a research-based foundation for your web efforts starts by exploring your: marketing goals, offline marketing materials and your online efforts, stats history, and industry competitive environment on the internet.
You must understand your target audience and the information they are looking for on the web … and position yourself to be there. Determine market segment size and specific keyword phrases your target prospect enters into search engine queries.
Sort, sift, analyze & lay the plan together until all the pieces fit:
It’s clean out email trash day around here again … and I’ve got to shout out (or at) email marketers!
1. The quickest way to a Trash Bin is to oversend emails. Seriously, stop email overkill. I have found myself on the opt-in list of many Internet Marketers who are sending up to 8 emails a day … every day!
Oh my. Do they really think we can’t go a few hours without hearing their latest offer or words of wisdom? Or we’ll forget them if not hounded by email? If your writing isn’t more memorable than that – give it up!
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