Marketing Strategy ~ Media Promotion ~ SEO ~ Social Media ~ Web Design
  • Samples of Web Design and SEO from The Media Mix.

  • More Samples of Web Design and SEO from The Media Mix.



Social Media Marketing Group – Review

I’ve just joined a Facebook Group called “You Can Do” Social Media Marketing.  This group is new but already extremely active!  Started by Kim Garst of Social Media Branding.com, it looks like it will give new meaning to the concept of “community”. 

Already there have been questions about Linked in, Twitter, Facebook, Blogging, the power of WordPress,  etc.  Even discussions on new website projects members are working on, critiques, resources and encouragement.  It’s highly interactive and insightful!

Quickly, it has shown how hungry marketers and bloggers are for information on best practices in social media marketing.

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SEO and Search Engine Ranking

Want to improve your website Search Engine Ranking?

 

SEO and Search Engine Ranking rely on thoroughly understanding your web competition for target keyword phrases. Solid SEO begins with Keyword Research and Competitive Review. Analysis of Web Ranking Reports using these two elements will determine the direction of your SEO. 

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Top 5 Tips for Email Marketers

How to avoid the dreaded “Unsubscribe” Request

It’s clean out email trash day around here again … and I’ve got to shout out (or at) email marketers!

1. The quickest way to a Trash Bin is to oversend emails. Seriously, stop email overkill. I have found myself on the opt-in list of many Internet Marketers who are sending up to 8 emails a day … every day!

Oh my. Do they really think we can’t go a few hours without hearing their latest offer or words of wisdom? Or we’ll forget them if not hounded by email? If your writing isn’t more memorable than that – give it up!

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Television Media Buying – TV Then; Now

Based on my vast experience as a Media Planner and Media Buyer, I was recently asked: "How has Television Media Buying changed during your long media career?"

First a bit about my background: My TV experience spans 30 years in all forms of Television Media Buying – from network broadcast, national cable, television syndication, local spot market TV and Cable to Direct Response Television DR TV and everything in between. 

Well, it’s a big subject but I’ll try to hit the high points of how changes in Media Buying for TV might affect the business owner.

There is no question that the Television market has been fragmented by the growth of strong Cable Networks, Television Syndication and the Internet.
In years gone by, most of the mass broadcast audience could be reached by the major television networks. That’s just not the case today.

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Blog Comment Link Juice

1st order of business for my self-hosted WordPress.org blog was to add  plenty of Comment Link Juice for bloggers and visitors:

  •  Do-Follow Links monitored for spam until we know your comments are “on topic”.
  • KeyWord Luv gives you the option to add keyword anchor text to the link in the name field.(Example: Linda Yarbrough@Media Marketing Strategy) This will link to the URL entered.
  • Comment Luv auto links to your last Blog Post by Title.(Example: Linda Yarbrough @ Media Marketing Strategy recently posted..  Google SEO – Tight IS Right)
  • Twitter ID Link Box - makes it ultra easy for this blogs readers to Follow You on Twitter.

If you have ANY questions about how to use these functions, just ask!  I’ll be happy to walk you through setting it up.  Long-time Internet Marketers and Bloggers will know how important these value-added features are.

Read the rest of Blog Comment Link Juice

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Buying Local Media Air-Time Yourself?


The Media Mix
had a call this morning from a gentleman name DJ. He’s located in a small town in Alabama. He was on our website www.themediamix.com and wanted to talk with me. He said he might want to buy air time on NBC and could I tell him 5 – 10 steps about how to go about buying TV media himself.

I told him that for local media, he could call a station or cable network directly and ask for the Sales Department. They would assign an Account Executive who would be glad to come out and get him set up with media time.


WordPress Website Rank : SEO Tips

Improve your WordPress Website Rank with SEO Tips

SEO Tips to Tweak WordPress Blog quick! I’ve been asked "What tweaks can you make to your overall theme code (if you are able) to improve your site’s overall SEO"? First, let me say that bloggers, business owners, managers or staff can certainly make tweaks within WordPress that will improve their Search Engine Ranking position. Can it take the place of a professional SEO firm? Nope. But that’s for another day.

Let’s improve your WordPress Blog .. Quick!

Let me give you some pointers that will have the quickest impact if you are a DIY webmaster working with a WordPress Website or  Blog. A Quick WordPress Tips How-To for SEO:

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Posted in SEO by Linda Yarbrough. 31 Comments

Internet Marketing Basics

Stop Words, URL and Page Titles
Are you being misled by some bad SEO advice?


It pays to always be cautious when taking SEO advice.  Some of the replies on an SEO Forum post I responded to recently dolled out highly questionable guidance. To show an example, I’ll paraphrase a poster’s question and post my reply and thoughts.

Read the rest of Internet Marketing Basics

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