Marketing Strategy ~ Media Promotion ~ SEO ~ Social Media ~ Web Design
  • Samples of Web Design and SEO from The Media Mix.

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Google SEO – Tight IS Right

‘Farmer’ Algorithm Update: Ezine Articles slapped too?

Even Ezine Articles is vulnerable to Google tightening.  Are you?  Just after the major “corrections”, I posted my SEO View of Latest Google Update.  I’m addressing a reader’s comment because it warrants an update.

Nick commented: Ezine Articles was hit really bad by this update. I heard that their traffic went down massively.”

Yes, it is so true. Twice. The Panda Google Algorithm update hit many website URLs hard in February; then again in April 2011. 

Ezine Articles included. It is estimated that Ezine Articles lost 35% of their traffic.

It is this blogger’s understanding that they are fighting back by tightening up and making modifications to their parameters including:

Read the rest of Google SEO – Tight IS Right

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Buying Local Media Air-Time Yourself?


The Media Mix
had a call this morning from a gentleman name DJ. He’s located in a small town in Alabama. He was on our website www.themediamix.com and wanted to talk with me. He said he might want to buy air time on NBC and could I tell him 5 – 10 steps about how to go about buying TV media himself.

I told him that for local media, he could call a station or cable network directly and ask for the Sales Department. They would assign an Account Executive who would be glad to come out and get him set up with media time.


Kloutless Influential Topic on Klout.com?

 

Can Mark Eisner be Influential for topic Kloutless?

So, what’s your take on Klout scores?

On Facebook and Twitter recently Klout has been getting lots of discussion. Mark Eisner of Advanced Land & Water is a small business owner trying to use more Social Media techniques to strengthen his internet presence.  And a fine job he’s doing at it, I might say.  Go Mark!  But even with a high Klout score of 55, he remains Kloutless with no Influential topics at all.  What’s up with that?

Read the rest of Kloutless Influential Topic on Klout.com?

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Email Marketing Campaigns: Stop Email Overkill

Sending too many emails will get you un-subscribed …. or un-read.

Now, let me elaborate.   I just spent over an hour Unsubscribing to Email Marketers who abuse the auto responder system.  After months of being overwhelmed daily by Internet Marketing Tips, Tricks, Schemes and Scams,  I’ve had it.  And I’m not alone.

New Internet Marketers say their biggest problem is Information Overload.
Anyone sending daily (or more) emails for months is just adding to the problem and should re-think their email marketing strategy…

Read the rest of Email Marketing Campaigns: Stop Email Overkill

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Posted in Internet Marketing by Linda Yarbrough. 4 Comments

Blog Commenting Policy

Blog Comments Policy Announcement

Notice: SEO Saturday will be held this week since it was interrupted last week by the need for a blog announcement. Stop by! Blog Commenting Policy Announcement
Welcome Inside The Media Mix. I encourage your blog comments and hope you will join the discussions. As a new blogger, I am working hard to build an audience and engage visitors with solid content. Every blogger loves to see Moderate Blog Comments so I’ve been reluctant to have a stated Blog Commenting Policy (we sure don’t want to DIScourage readers from commenting). But …


Effective Web Design for Strategic Marketing

By:  Linda Yarbrough, The Media Mix

As you expand your business on the internet, you want to be an even stronger resource for your customers. We encourage you to take a close look at where you are today … and where you want to go.  Are you blending effective web design with strategic marketing?

It takes experience .. flexibility .. creativity .. and the latest tools to achieve a successful website.

Your goal should be a highly effective web site with clean lines, user-friendly navigation, and memorable elements. A site designed for optimum search engine indexing coupled with the latest search engine optimization techniques. A website that produces results!


Top 5 Tips for Email Marketers

How to avoid the dreaded “Unsubscribe” Request

It’s clean out email trash day around here again … and I’ve got to shout out (or at) email marketers!

1. The quickest way to a Trash Bin is to oversend emails. Seriously, stop email overkill. I have found myself on the opt-in list of many Internet Marketers who are sending up to 8 emails a day … every day!

Oh my. Do they really think we can’t go a few hours without hearing their latest offer or words of wisdom? Or we’ll forget them if not hounded by email? If your writing isn’t more memorable than that – give it up!

Read the rest of Top 5 Tips for Email Marketers

Republished by Blog Post Promoter


SEO View of Latest Google Update

All the talk in the past few days about the powerful “correction” Google has just made has brought me out of my temporary hibernation.

The latest change in the Google algorithm (Panda) is being called the Farmer update and it’s major.  Major as in it has a lot of folks in a tizzy.  It is said to have had major affects on 12% of search results and has plummeted many websites traffic visitor numbers in half.



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